The Buying Line Concept: How to Know Exactly When Someone Is Ready to Buy
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Sales Psychology
February 7, 2026 · By Robert Blakely

The Buying Line Concept: How to Know Exactly When Someone Is Ready to Buy

Stop guessing when someone is ready to buy.

There's a psychological line every prospect crosses before they purchase — and most salespeople miss it completely because they're too busy talking.

I call it the Buying Line.

After 40 years in the field, I can tell you exactly when someone crosses it. More importantly, I can tell you the biggest mistake salespeople make: they either pitch too early (before the line) or they talk too long (past the line).

Both will cost you the sale.

What Is the Buying Line?

The Buying Line is the psychological threshold where a prospect shifts from "I'm considering this" to "I'm ready to move forward."

It's not about pressure. It's not about manipulation. It's about awareness.

The Buying Line isn't something you CREATE. It's something you RECOGNIZE.

The best closers aren't great talkers. They're great listeners.

— Robert Blakely

Remember: People don't buy when you're ready to sell. They buy when they're ready to buy.

Your job is to recognize that moment and get out of the way.

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Robert Blakely

Sales psychology coach with 40+ years of network marketing experience. Creator of the 7-Step Connection Flow, State Change Technique, and Buying Line Concept.